![]() Using Countdown Timers in the right areas of your purchase funnel enables your to optimise your ecommerce checkout process.Īt SaleCycle we use countdown timers at different user behaviour triggers, for example when a user lands on the page or if they have been inactive for a period of time.Īdding a countdown timer to your basket abandonment emails is also a smart way to aid conversions. The obvious part of your site to include countdown timers is where the user is considering making a purchase such as product pages or checkout pages. Use countdown timers in time sensitive periods to deliver useful messages about your exclusive offers. However, countdown timers are a good way to provide value to your customers by giving them key information about your online deals. Conveying a sense of urgency is a powerful strategy because shoppers want to make sure they don’t miss out on the product. For example, we found that using timers during the Black Friday sales period led to a 30% increase in click rates and a massive 200% increase in conversions.Ĭountdown timers are a great way to optimise your marketing strategy in busy sales periods such as Black Friday. Countdown Timers are also shown when customers are about to abandon the site, to encourage them to continue with a purchase.Ĭountdown Timers can be effective at any time, but can also add an extra edge when used in key sales periods, when offers are often time-limited. They can be used where customers are considering a purchase, such as ecommerce product pages, or during checkout. It’s a clear visual cue that time is running out and this can become a key factor in their purchase decision.Ĭountdown Timers work well when they offer useful information to customers – that a sale will end soon, or perhaps that they have an hour left to order if they want their purchase to be delivered the next day. The power of the countdown timer is that the ticking down of the clock adds extra urgency in the mind of the shopper. Retailers such as fashion retail ecommerce brands can use Countdown Timers to convey key information, such as the time left before the end of a sales period, or for offers such as next day delivery. How Do Countdown Timers Increase Online SalesĬountdown Timers are an excellent way to create urgency, providing customers with useful information which affects their decision to buy. Understanding the specific needs of your customers and when the best days for ecommerce sales are you can position your CRO features accordingly and turn more browsers into buyers. But by using tools like Countdown Timers within these emails or on-site can improve your conversion rates. Shopping cart abandonment is going to happen. This is a core conversion rate optimisation service, which encourages online shoppers to make a faster decision on the purchases they’re considering. A countdown timer is an active countdown clock either in your cart abandonment emails or on-site that reminds your customers of when a key date is.
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